Tuesday, October 23, 2007

Principles of the Greatest Companies

What makes a company truly great?

The research by Jim Collins presented in his book Good to Great [1] from 2000 gives me a lot of inspiration. Collins researched the stock market and found the companies that had beat their market segment by 7 to 15 times over a 15 year period. The team then found the common qualities the great companies shared. Some of the results were really surprising. Interestingly, the list did not include companies like GE, Coca Cola and Microsoft. These did not qualify.

Below are the qualities :

1. Level five leadership
2. First Who, Then What. Pick the right leadership team
3. Confront the brutal facts - Murphy's Law
4. Hedgehog Concept (Strategy)
5. Discipline in culture
6. Use technology to accelerate

See [2] for a thorough walk through of the complete set of ideas that were introduced in the book. The book is also a very good read.

[1] Good to Great - cool study of the greatest business transformations.
[2] Jim Collins' web site

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